OSU Allied Arts Social Case Media Study

Brand Overview

Allied Arts brings musical and cultural programs to OSU and the Stillwater community. This year’s line-up includes a jazz saxophonist, Chinese acrobats, an off-Broadway musical, a prominent string quartet, and a world-class contemporary dance company. The program is funded through student fees.

Project Background

• Although the Allied Arts program is intended to bring entertainment to OSU students, there are a low percentage of student tickets sold.
• Allied Arts has difficulty communicating with the OSU students.

Strategy

Create a strong online presence through social media to draw in OSU students.

Tactics

• Facebook
• Twitter
• Generate virtual conversation about upcoming events.

Examples;

• “@Joshua_Redman is one of the most acclaimed jazz artists to have emerged in the '90s and he will be at OSU Oct. 10. Get tix now 405-744-7400”
• “We are revving up for @Joshua_Redman Oct. 10th. Who are your favorite jazz performers?”

Results

- Increase in student ticket sales (as of November 2010)

- Sell-out of Golden Dragon Acrobats show

See more and follow OSU Allied Arts @ http://twitter.com/OSUAlliedArts