Brand Overview
Real Time Rehab (RTR) is a video-based physical therapy program, delivered on DVD and via the Web to patients who have been prescribed rehabilitation exercise after surgery or injury.
Project Background
RTR needed to generate interest in their product to physical therapists and physical therapy clinics before the launch of their DVD.
Strategy
Primary: Generate interest in the physical therapy communities.
Secondary: Generate physical therapy patient interest so that they will pull the product through the distributor channels.
Tactic
- Research physical therapy publications
- Write press releases for trade publications
- Write press releases for regional publications
- Find physical therapy professionals to write reviews on product
- Collect actual consumer and organization testimonials for endorsements
Media generated for Real Time Rehab
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